We’ve been working tirelessly for the past few weeks to help our client, AB Agri, develop their brand beyond just their logo; giving clarity to why the 6 unique divisions of the business have joined forces as one.
Phase one of this relaunch was delivered to just shy of 1,000 employees, entitled ‘Six reasons why’ a booklet outlining the strengths of working collaboratively and what to expect from the coming weeks. Attached to is was a mini Rubik’s cube with each side of the cube representing each divisional colour. Unlike the solution for Rubik’s we argued that the correct solution for this puzzle was actually an even mix of colours on each side, illustrating how working collaboratively was their biggest strength.
Phase two and three to follow shortly.
Two years on and Frog have another success at the BETT show 2010.
Back in November 2007 FrogTrade Ltd underwent a full rebrand and positioning for the company and its products. Frog produces the most advanced learning platform for schools available in the UK, 10 looked at competition within the marketplace and soon had the realisation that Frog had a truly unique offer. As a client they were driven to find the right solution as much as we were and it became a true collaboration of minds.
Creating an iconic (we believe this little fella will one day be a well recognised brandmark…) logo, and simplifying the name from FrogTeacher to Frog, gave the name/brand much more flexibility for possible new future markets.
Exhibiting at their third BETT show under the new brand we are delighted to see that the company has gone from strength to strength and continues to drive the development of the most advanced Secondary Learning Platform in the UK.
These may be of interest to you:
‘Frog shortlisted for prestigious BETT 2010 award’.
‘Take learning beyond school walls with Frog’s ‘Facebook’.
We are pleased to say that our client Isabella Stafford has given the green light to begin the build of her new website.
10 created the new Isabella Stafford brand several months ago and have been working hard to equip them with all of the tools they’ll need to launch their physical and online stores in March.
‘The Orchard Room’ will open to customers, by appointment only, who can browse the collection of luxury items at their leisure whilst receiving the most attentive service imaginable.
Isabella Stafford online will make these high end products available to a wider audience, many of which will be limited numbers and imported uniquely by IS, and allow customers to browse the full collection and secure these one of a kind pieces.
Check back soon to see the full IS branding project.