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10 Associates – Brand, Design, Digital

September 23, 2010

‘Making The Walls of Britain Great’ for Graham & Brown

‘Making The Walls of Britain Great’ is the new advertising campaign, from 10 Associates, designed to promote Graham & Brown wallpaper, the new paint collection and wall art range.

There is something iconic about the palette that is at the heart of ‘the colours that made Britain great’. It’s full of the vibrant heritage of our creative nation and that uniquely British humor.The adverts have already appeared in World of Interiors and are set to run in several publications including Elle Decoration, Living Etc and 25 Beautiful Homes.

The ‘Making The Walls of Britain Great’ campaign will be seen at bus stops and tube stations around Earls Court this September as Graham & Brown increase public awareness and encourage us to attend  the 100% Design exhibition.

“Jill and the team at 10 have been fantastic in percolating the idea of “making the walls of Britain great”, and have happily let it develop creatively.  In terms of execution they have managed the implementation of the campaign across press, underground and bus stops extremely well, whilst at the same time delivering another stunning whatwallswant, all in the end in the space of a couple of truly manic weeks.  I think we all need a much deserved lie down. Now, what’s next?”

Alan Kemp, Head of Brand Marketing at Graham & Brown

Graham & Brown advertising campaign by 10 Associates

Graham & Brown advertising as seen on the London Underground

Making The Walls Of Britain Great advertising around 100% Design, London

Making The Walls Of Britain Great advertising from 10 Associates

Graham & Brown advertising campaign created by 10 Associates

Graham & Brown tube and rail advertising campaign

WhatWallsWant 5 Magazine for Graham & Brown

WhatWallsWant magazine makes it’s fifth appearance this week ahead of the Graham & Brown Expo and 100% Design in London.

This edition of WWW takes a look at celebrity interior designer Kelly Hoppen who’s style mixes bold accent colours and beautiful rich tones in a muted finish.

“Our commitment to working with the very best international designers continues and we are particularly proud to launch collections this season with Kelly Hoppen MBE and Amy Butler. Both collections, whilst very different, were extremely well received at ICFF in New York when both Kelly and Amy were with us. Both ladies have been a great pleasure to work with, incredibly professional and stimulating for our design team.”

Andrew Graham, Chief Executive Officer

Reggie Yates sees his passion for music and his talent for photography reproduced in an exciting new Wall Art Collection with Graham and Brown that gives a behind the scenes view of festival performances at their best!

‘Making The Walls of Britain Great‘ is the new advertising campaign developed by 10 to promote the new Graham & Brown wallpaper, paint and wall art ranges. In the collection are colours such as ‘Pillar Box Red’ and ‘Black Cab’ which have been used in a re-creation of the infamous shot of Christine Keeler by Lewis Morley at Peter Cooke’s establishment club in the sixties.

The next few weeks see a hive of activity for Graham & Brown as they host their Expo event in Blackburn but also attend 100% Design at London’s Earls Court.

See some of the ‘behind the scenes’ shots for the WWW5 cover.

WhatWallsWant 5 Magazine for Graham & Brown

WhatWallsWant 5 Magazine for Graham & Brown by 10 Associates

Kelly Hoppen article in WhatWallsWant magazine

Reggie Yates Wall Art featured in WhatWallsWant magazine

Superfresco Easy TV advert for Graham & Brown

Children's wallpaper designs from Graham & Brown

WhatWallsWant five magazine designed by 10 Associates, Huddersfield

Making the walls of Britain great by Graham & Brown

KW Compass Programme Open Days

Working with a small group of farmers across the UK, KW Alternative Feeds have been tackling the production and management challenges that most livestock farmers face today.

The Compass Programme™ has been designed to champion best practice, demonstrate easily applicable integrated farm management strategies that can improve profitability and highlight the opportunity new feeds and feeding practices present. It recognises that dairy and beef farms are comprised of interlinked production units, e.g. calf and heifer rearing, dry cows and milking cows, and that management approaches should be formulated and implemented by a team, comprised as a minimum, of the farmer, feed advisor and vet.

10 have been working with KW to create a brand identity for this new farm initiative, and to supply them with a full marketing and support package which can be used to promote and host The Compass Programme Open Days which are to be held throughout the UK.

We’ve created a series of invitations, to be mailed out, which invite potential ‘Compass’ farmers to visit existing ‘Compass Farms’ to demonstrate and educate about the potential gains of becoming an accredited ‘Compass Programme’ farm.

KW Compass Programme Open Day invitation by 10 Associates

Invitation created for KW Compass Programme Open Day by 10 Associates

September 15, 2010

KW at The Dairy Event 2010

We’ve just received these shots of KW’s stand at this year’s Dairy Event.

The Dairy Event and Livestock Show relocated to The NEC, Birmingham, this year and it was reported that it attracted a record 480 trade exhibitors with over 20% taking additional space compared with the previous year, attendance was also up 10% on the year at 16,000 visitors.

We’ll get comments from KW as to its success but for now here are the shots.

KW Alternative Feeds exhibition stand at The Dairy Event 2010

The Dairy Event exhibition stand design by 10 Associates

September 13, 2010

Graham & Brown – WhatWallsWant 5

WhatWallsWant issue five, the Graham & Brown style magazine, has just landed and the first thing we wanted to share with you was the cover shot.

Graham & Brown Magazine cover designed by 10 Associates

The cover model was beautifully adorned, by makeup artist Carolyn Roper, with flowers from the ‘Countessa’ paper from Graham & Brown.

The colours in the ‘Countessa’ design from the new Elixir collection are designed to co-ordinate with its own plain papers, as well as the paints in the ‘colours that made Britain great’ palette.
The flower head in the design is complemented by the ‘Brit Pop’ colour from the paint range. Painting the model brings wallpaper and paint together in beautiful artistry, something which is quintessentially at the heart of the Graham & Brown brand; wallpaper, paint, art.

Graham & Brown WhatWallsWant Magazine by 10 Associates

Graham & Brown WhatWallsWant Magazine cover

Graham & Brown WhatWallsWant Magazine cover