This year we’ve actually put our thinking caps on for The Chip Shop Awards.
March 30, 2011
March 18, 2011
At the end of 2010 10 Associates created a revitalised brand experience for Leeds Bradford Airport’s (LBA) new Yorkshire Premier Lounge, and just three months down the line it is proving to be a huge success.
10’s Creative Director Jill Peel said: “We created a brand which reflected both the heritage of the Yorkshire region and the quality of the facilities that would be available to passengers. The feedback we have received from LBA is fantastic, as our aim with all work undertaken for clients is to achieve great results.”
In addition 10 also recommended that the airport invite leading regional chefs to create first class food for Premier Lounge customers, and quality brands to showcase their products such as Bettys of Harrogate, who will be introducing their range of artisan chocolates.
Sophie Brown, LBA’s Financial Controller, commented: “We were delighted with the brand experience created by 10, and now to see that come to life and being used by our passengers every day is fantastic. We’ve received some great feedback, particularly from our corporate travellers.”
“With an estimated £180 million brought into Yorkshire’s economy every year by business men and women flying from our airport, we’re proud that some of the final preparation for these journeys have been made in our Premier Lounge.”
The Lounge offers comfortable surroundings and business facilities to all passengers, irrespective of the airline they are travelling with or ticket type.
March 16, 2011
In store at Asda, is our new ‘wash me fresh’ duvet and pillow range.
Designed for John Cotton under their Slumberdown brand, we were briefed to design a box which sits next to a washing machine promotion at front of store. The design creates impact at point of purchase and by the look of the empty shelves it is proving popular.
10 have worked with John Cotton for over 10 years, creating multiple packaging solutions for a varied distribution base.