10 Associates Inevitably Bares All : News : 10 Associates

10 Associates Inevitably Bares All

One of the world's largest non-alcoholic beverage companies, Cott Corporation, has approached us to work on its new natural soft drinks range "Bare all".

10 have created the packaging for the soft drink brand which is in essence a range of natural soft drinks 'naked' without any of the usual gunk and additives that can be found in juices. These new drinks carry a distinctive fig leaf logo across squashes, smoothies and juicy waters.

Jill explains: "We have developed the Bare all on pack personality with hand drawn doodles, which show a hand picking the fruit, to immediately convey its natural freshness. Underpinning the brand positioning we developed a number of fun and cheeky straplines: “super juicy thirst quenchingly fruity” and “yup, just 100% fruity goodness, no nasties” to reinforce the brand promise and ultimately make it easy for the shopper to identify and choose a healthy product.”

We have cleverly used the back of pack, often rating only a second thought for most products, for highlighting the Bare all promise and telling its story in a cheeky, fun way which will engage the shopper, inducing them to buy into the philosophy of the drinks.

With modern trends leaning towards healthier choices for the family this range of natural products help shoppers make these selections quickly and confidently with the packaging creating maximum impact at the point of purchase.

Following the packaging we created the advertising campaign, “Dare to bare”, continuing the cheeky humour and doodle characters.

Have you got a brand that needs bringing to life? Give us a call, go on, we dare you.

"We believe this brand will appeal to adults and children and 10 has designed the packaging to really grab their attention, and engage them with a combination of eye catching graphics and cheeky humour... let’s dare to bare!”
Nikki Phillipson
Account Manager, 10 Associates