Brand creation for Fanny's Cupcakes : News : 10 Associates

A little bite of what you fancy

"HI THERE GORGEOUS... I'm guessing temptation got the better of you and you're here to sample my shamelessly indulgent cupcakes. Fanny's Cupcakes are baked from a closely guarded family recipe, handed down over three generations, they're undeniably naughty. After all, everyone knows the best pleasures in life are those ever-so-slightly guilty ones.

Oh, and don't worry, I promise I wont tell anyone you came to see me. It'll be our little secret."

These are the first words from Fanny's Cupcakes as they set out to seduce us with their melt in the mouth cupcake delights.

We've spent the past several months working with Fanny's Cupcakes founders, Debbie Shaw and Hannah Beaumont, to capture the true 1950's essence of Fanny and to create a brand that will bring the beautifully baked produce to our lips.

This is the first stage in what we envisage to be fantastic life for Fanny so keep your eyes peeled for more updates and to see what she has planned next.

www.fannyscupcakes.com

Cupcakes to cheat and lie for!

We are really happy with Fanny and the whole brand image and positioning. You really have listened to what we wanted and added your own magic to create something very special between us. I feel the brand could move forward with us, no matter how big the company grows and that is a fantastic result.
Debbie Shaw, Fanny's Cupcakes