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10 Associates have created an exciting new brand for software developer FrogTrade Ltd, who produce the most advanced learning platform for schools available in the UK. The designs, which include a new iconic logo, were unveiled at the BETT education show held at Olympia, London.
Originally known as FrogTeacher, 10 has done a full rebrand and positioning for the company and its products. The resources are used in secondary schools and colleges throughout the UK. They can improve the number of A*-C results, increase communication with parents, provide effective remote learning, and even contribute significantly towards excellent Ofsted reports.
Jill Peel, 10’s creative director said:
‘We’ve been working on the rebrand since October and have created a strong iconic symbol and bold look. We’ve re-developed their existing colour, blue, as it holds some heritage for the company and the sector they work in. In addition to the main Frog identity, we have developed the identity for the 'Frog Framework' and ‘Framework Products’ that sit under this banner. This is just the start of a great relationship, there are many new projects to work on and we have a clear vision of where we can take the brand.’
After 7 years the Frog business was successful, but had reached a plateau in growth. 10 have helped us create a vibrant brand image that will enable the company to grow to the next level and beyond. The re-brand process has also helped us clarify and develop our product positioning and to enable us to formulate our development strategy for the future. Paul Scott
Sales Director, Frog