The Big Brand Book : News : 10 Associates

The Big Brand Book

Graham & Brown are the UK's favourite wallpaper brand, but how do we keep their brands consistent internationally across eight countries? We created “The Big Brand Book” – the style bible for all things Graham & Brown.

It covers everything in the brand portfolio - including the massive Superfresco brand, multi-language labels, advertising and print. As part of the project we were also tasked to brand the 'home' side of the business - this covers prints, hand painted canvases and mirrors. We divided the offering into 6 colour coded groupings which continued right through onto the packaging, giving the customer a clear understanding of the differentiation of products on offer. All the packaging had to be multi-lingual, which is always a challenge, but the combination of consistent branding, colours and clear typography have created a strong, consistent platform.

To say this was a big project is a slight understatement, but the time, effort and investment has resulted in a document of extremely high value to their business. It is a summation of what they do and what they believe in, both nationally and globally, and has been designed in such a way as to engage both customers and employees alike. It is easy to use and understand, with all the information meaningful and relevant, and will streamline the way the international marketing departments work together.

Sometimes, we feel a bit like the brand police, but keeping one of your business' most valuable assets consistent is vital to its recognition, growth and ultimately value.

Jill says "We always create full, 'easy to use' guidelines when we have completed a branding exercise so everybody who touches it has no excuse to get it wrong!!!! The Big Brand Book for Graham & Brown
was our biggest challenge to date - it truly is 'the mother' of all brand books.”

“We approached 10 to help us pull the visualisation of our brand strategy together, because they knew us well, and because of their experience in doing the same thing for other clients.

It turned into a bigger job than either of us imagined, but it has been an excellent document that is bringing our international brand presentation together in a consistent manner, which was the objective. So job well done! (Again).”
Alan Kemp
Graham & Brown