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Graham & Brown Wall Art Brochure
Graham & Brown, the UK's leading wallpaper brand, asked us to create their new Wall Art brochure.
The new square format brochure, beautifully printed on uncoated stock, reflects the new sub-branding for the 'Graham & Brown Home' division side of the business which focuses on wall art and mirrors. We divided the offering into 6 colour coded groupings: Gallery, Portfolio, My Wall, Garden Gallery, Reflections and Designer. This is continued onto the packaging (which is international) to give the customer a good understanding of the different product groupings and clarity at point of purchase.
Wall Art is a growing side of the business for Graham & Brown, whose brand is built on offering products 'within a design democracy where the best design is available to all, at affordable prices' so the literature needed to reflect this and appeal to their existing wallpaper customers and interior businesses alike.
We launched it at the Graham & Brown Expo to rave reviews from staff and buyers alike. Previously presented in a more standard catalogue format, it made a great impact and re-inforced Graham & Brown's commitment to putting design at the heart of business.
Jill said "I love working with the guys at Graham & Brown. They are 'design led' thinkers who truly understand the power of branding and brand building – it's great to watch the brand continue its journey of innovative, creative and forward thinking product development."
The new square format brochure, beautifully printed on uncoated stock, reflects the new sub-branding for the 'Graham & Brown Home' division side of the business which focuses on wall art and mirrors. We divided the offering into 6 colour coded groupings: Gallery, Portfolio, My Wall, Garden Gallery, Reflections and Designer. This is continued onto the packaging (which is international) to give the customer a good understanding of the different product groupings and clarity at point of purchase.
Wall Art is a growing side of the business for Graham & Brown, whose brand is built on offering products 'within a design democracy where the best design is available to all, at affordable prices' so the literature needed to reflect this and appeal to their existing wallpaper customers and interior businesses alike.
We launched it at the Graham & Brown Expo to rave reviews from staff and buyers alike. Previously presented in a more standard catalogue format, it made a great impact and re-inforced Graham & Brown's commitment to putting design at the heart of business.
Jill said "I love working with the guys at Graham & Brown. They are 'design led' thinkers who truly understand the power of branding and brand building – it's great to watch the brand continue its journey of innovative, creative and forward thinking product development."