Keystone Website Launch : News : 10 Associates

Keystone Website Launch

Keystone Healthcare, or Keystone Healthcare Group as they are now known, is one of the leading providers of temporary and permanent staffing, training and domiciliary care providers in the Healthcare sector across the North of England. The challenge was that their web presence and brand positioning didn't reflect their level of success.

After taking them through 10's Brandschool™, evolving the brandmark, defining the brand family tree and clarifying their brand positioning, we set to work on the website.

As a result of our discussions it was evident that the different divisions or sectors of the company would rarely overlap during the customer journey, therefore we structured the website into four clear sections so that each could work as an individual site, while maintaining the credibility of a larger company.

It was clear from the start that Keystone's success had been largely down to the fact that they were genuinely lovely people, honest and professional in everything they did. Our vision was to ensure that this personality was transferred to the web.

Through the use of imagery, tone of voice and fun team portraits the personality of the company now shines through, and truly reflects who Keystone are.

Visit the site
www.keystonehealthcaregroup.co.uk

“The launch of our new website is fantastic and is a significant step forward for the company as a whole.

Our business structure is now clearly defined which allows both internal and external users to clearly locate the resources that they require.

The site portrays the company as friendly, quality focused and professional, which we feel is a true representation of our business model and vision.

A job well done!!”
Richard Ward
Keystone Healthcare Group