Brand creation for Leeds Metropolitan University : News : 10 Associates

Brand creation for Leeds Metropolitan University

QU²‎ – Queen Square Business Quarter, represents the new face of the Business Incubator at Leeds Metropolitan University which has run for 8 years and has to date supported 400 high growth businesses, who have created over 1,000 jobs in the region and now collectively turn over £40 million. QU²‎ accelerate the growth of early stage businesses through provision of affordable office solutions, business services, advice and training.

10 have created the new brand including the name which is inspired by both the location – Queen Square (a very desirable leafy square at the top of Leeds) and the 2 representing the postal code and also the people in the business helping the businesses in QU²‎. It is underpinned by the positioning 'multiplying business potential' – your business will have a better chance of success in QU²‎ than if you 'go it alone'.

The brandmark is sophisticated, elegant and 'established' and much better represents the great services they offer than the previous incubator branding. It looks and feels aspirational – somewhere where you feel your business WILL be a success.

We know it's tough out there, if you would like us to HELP you with any of your design and branding needs or you want to know how branding can direclty help your business in the current economic climate please give us a call.

www.qu2leeds.co.uk

"We love QU²‎. We couldn't have thought of anything better if we had 3 years to do it in. Delighted and inspired by the work that 10 Associates have done for us, we are already gaining new revenue and opening up new business opportunities from the praise and recognition that the brand has created for us. It has made a massive difference and I wouldn't hesitate to recommend the team at 10."
Katie Rigarlsford
QU²‎ Development Manager