AB Agri brand launch

After the initial evolution of the AB Agri brand, as seen today, we asked to develop their brand beyond just their logo; giving clarity to why the 6 unique divisions of the business have joined forces as one.

Phase one of this relaunch was delivered to just shy of 1,000 employees, entitled ‘Six reasons why’ a booklet outlining the strengths of working collaboratively and what to expect from the coming weeks.

Attached to this was a mini Rubik’s cube with each side of the cube representing each divisional colour. Unlike the solution for the traditional cube we argued that the correct solution for this puzzle was actually an even mix of colours on each side, illustrating how working collaboratively was their biggest strength.