Ashbee Consulting brand creation
You’ve probably already heard of the ‘butterfly effect’ – the idea that tiny events or changes can have dramatic and permanent knock-on effects. This is a principle that we chose to illustrate through the new Ashbee Consulting brand.
Ashbee Consulting have harnessed the concept and turned it into a uniquely positive force. Anna Ashbee is a passionate believer that emotion drives everything we do in life - at work and in our personal lives. How we feel and how we make others feel can make any interaction either a huge disaster or something truly magnetic.
"And our unique focus on the value of small changes and the power of emotion leads to some astonishing end results. Whether that’s happier people, higher performance, healthier profits or a combination of all three – that only depends on you."
Before the inception of this new venture Anna spent the past 15 years devoting her time to training and developing people – T-Mobile, BT, East Riding of Yorkshire Council – all big training roles, all in a successful career.
Now she has ceased the opportunity to make a difference in the way that she sees fit.
The Ashbee Consulting suite of literature was printed on GF Smith Pale Grey, Morocco embossed Colorplan, and featured some subtle silver foiling as a finishing touch.