Chapter Eight rebrand
The comprehensive process we took Chapter Eight through to arrive at their new look brand represents all the elements of the company and its expertise. The flowing shape, in addition to taking its inspiration from 'C' and '8', is a representation of the journey that Chapter Eight take with each and every client. The central line reflects their customer centric philosophy and guides the client and their business through the process.
It was crucial that we designed the new brand to be distinctive enough to eventually stand alone, in any colour or treatment, and still be recognised as Chapter Eight. This new brandmark's shape will quickly become synonymous with Chapter Eight in whatever guise it is presented, over any associated literature, together with the newly created interchangeable bright colour palette.
“10 Associates stood out for me from many other quality branding specialists, as branding is at the heart of all of their work, and going through the process of developing a new identity for Chapter Eight really brought home to me just what we needed to do to create a more recognisable brand… the result is stunning!”
Managing Director, Chapter Eight
The Chapter Eight brandmark was featured in the 'Los Logos Compass' publication from Gestalten.
Buy Los Logos Compass here.
Visit the Chapter Eight website