There’s a lot more to print than meets the eye – in the hands of the right people that is.
This Keighley based printers worked hard to build a passionate and professional team which, in turn, earned them a great reputation with their clients. The problem was that to the outsider they looked below par (which they freely admitted this themsleves) in what is a fiercely competitive market.
The DMP team has vision and big aspirations. They spotted opportunities that others missed out on developing strategy and solutions that helped clients target and connect with exactly the people they needed.
With great insight, a top rate team and the amibtions to really go out and make the clients money work harder we needed to create a revitalised brand, and new positioning, which would invigorate internally and stimulate externally.
With clients such as Skipton Financial Services, Car Care Plan and some of the UK's largest charity services, DMP have got everything it takes for producing and integrating unbeatable litho and digital print, direct mail and database integration.
The project involved a Brandschool™ workshop, quizzing the team on the whys and wherefores of their business getting to the bottom of what truly makes them tick.
The outcome... a days photography shoot at a local studio with a bunch of noisy kids.
The result... a great new brand that is winnng DMP new work.