FrogTrade Ltd produces the most advanced learning platform for schools available in the UK. This may sound fairly straightforward but the diverse portfolio of products had created much confusion in the clarity of the Frog offering.
10 looked at competition within the marketplace and soon had the realisation that Frog had a truly unique offering. As a client they were driven to find the right solution as much as we were and it became a true collaboration of minds. Although Frog is currently used in secondary schools and colleges within the UK, the potential to take the business into other areas in addition to their current market position was where we all saw the brand’s advantage; it was vital the new brand strategy grew with the brand.
Creating an iconic (we believe this little fella will one day be a well recognised brandmark…) logo, and simplifying the name from FrogTeacher to Frog, gives the name/brand much more flexibility for possible new future markets.
The bigger challenge for the project was to clarify the products that Frog offer.
10 organised and implemented a brainstorming session and with pen and paper arrived at the ’perfect’ solution. The client started drawing the products as pieces of Lego and how they fitted together in different permutations, this gem of an idea developed into Frog’s ‘building blocks for platforms and portals.’
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