Keystone brand evolution

With the current Keystone branding well known within the industry sector it was essential that the evolution of the identity retained this heritage and recognition.

Evolving the brandmark defined the brand family tree and clarified the brand positioning. Keystone’s success had been largely down to the fact that they were genuinely lovely people, honest and professional in everything they did. Our vision was to ensure that this personality was transferred to the web.

“We initially just wanted an updated website… however,Brandschool™ helped us refocus on our core business objectives and gave us an understanding of the advantages of brand development. We have redefined our business objectives, focusing on business branding working hand in hand with future business strategy, developing the correct tone of voice and increasing business opportunities.”

Richard Ward
Director, Keystone Healthcare Group

Read more about our Brandschool™ programme

Visit the Keystone website
www.keystonehealthcaregroup.co.uk