KW @ The Dairy Event
The Dairy Event and Livestock Show relocated to The NEC, Birmingham, last year and it was reported that it attracted a record 480 trade exhibitors with over 20% taking additional space compared with the previous year, attendance was also up 10% on the year at 16,000 visitors.
10 have worked on previous stands with KW but relished the opportunity to work on a larger scale at the events new home.
KW specialise in providing the best solutions in feed and feed advice for farmers and welcomed delegates on to the 150m² stand.
The event presented the perfect opportunity to launch the new KW Compass Programme on stand but also through advertising around the show itself.
The Compass Programme works with a small group of farmers across the UK tackling the production and management challenges that most livestock farmers face. Their involvement has gone well beyond just feed and herd management – to make a real impact on profitability KW have also had to consider e.g. labour structure, veterinary input and infrastructure.