Purelife

10 have created a new brand of eco-friendly yarn for Holmfirth-based Rowan Yarn. The range of yarn made of pure cotton allows knitters to create great garments while doing their bit for the environment.

10 created the name ‘Purelife’, and the strapline ‘Think clean, knit green’ to portray the environmentally friendly way the yarn is made. The name came from keeping nature pure and life good for the farmers who make their living from the earth. Out of all the research and creative brainstorming, 10 developed Eco Eric, who will be the face of the brand, a simple, yet effective ball of yarn that will appeal to knitters of all ages. The new ‘Purelife’ range is made from 100% organic cotton, naturally dyed using natural dyes such as Brazilwood and Madder.

Rowan Yarn specialises in supplying designer and luxurious premium knitting and crochet yarn and patterns for beginner to advanced knitters. The company has a huge international profile and knitting fans around the world who call themselves the Rowanettes.

“The brand that 10 has produced speaks directly to our target audience, who love creating, but want to be able to do so with a clear conscience. We were bowled over by 10’s creativity and are delighted with the response the brand has got since it went global.”

Amanda McMillan
Marketing Manager, Rowan Yarn