The Yorkshire Premier Lounge Flyers Club

At the end of 2010 10 Associates created a revitalised brand experience for Leeds Bradford Airport’s (LBA) new Yorkshire Premier Lounge, and just three months down the line it is proving to be a huge success.

“We created a brand which reflected both the heritage of the Yorkshire region and the quality of the facilities that would be available to passengers. The feedback we have received from LBA is fantastic, as our aim with all work undertaken for clients is to achieve great results.”

Jill Peel
Creative Director

In addition 10 also recommended that the airport invite leading regional chefs to create first class food for Premier Lounge customers, and quality brands to showcase their products such as Bettys of Harrogate, who will be introducing their range of artisan chocolates.

"We were delighted with the brand experience created by 10, and now to see that come to life and being used by our passengers every day is fantastic. We’ve received some great feedback, particularly from our corporate travellers.”

“With an estimated £180 million brought into Yorkshire’s economy every year by business men and women flying from our airport, we’re proud that some of the final preparation for these journeys have been made in our Premier Lounge.”

Sophie Brown, Leeds Bradford Airport