AB Agri Brand Development : Projects : 10 Associates

Uniting 6 divisions

The mission was to communicate a clear message to its colleagues, developing their brand beyond just their logo; giving clarity to why the 6 unique divisions of the business have joined forces as one.

The brand relaunch was kicked off with AB Agri Rubik's Cube, received by 1,000 employees, designed as a liitle light introduction to the groups new push for collaboartion and a more productive working environment.

‘Six’, the new internal comms magazine for AB Agri, represents the six divisions within the business, and its contents are based 100 percent on direct feedback gathered from AB Agri colleagues.

‘Six’ is a product of focus groups, formal and informal discussions, and suggestions from colleagues from all six of the group’s divisions. The key to the success of the new magazine will be from listening to colleagues thoughts, ideas and concerns and working hard to create something which reflects the challenges and success achieved by this dynamic team of over 1000.

Each issue will focus on a particular division, with the ‘Six in Focus’ and ‘Six Questions’ sections shedding light on both the people and the practicalities of each division.

One of the most successful elements in engagaing AB Agri colleagues was to make them a key part of the process and to highlight the characters and personalities through internal advertising and communications pieces.

See more project images on our blog: 10associatesblog.co.uk