Cott Bare All : Projects : 10 Associates

Packaging & advertising

One of the world's largest non-alcoholic beverage companies, Cott Corporation, has approached us to work on its new natural soft drinks range "Bare all".

10 have created the packaging for the soft drink brand which is in essence a range of natural soft drinks 'naked' without any of the usual gunk and additives that can be found in juices. These new drinks carry a distinctive fig leaf logo across squashes, smoothies and juicy waters.

Achievement

Packaging for new brand ‘Bare all’ soft drinks, across squash, waters and smoothies.
Advertising campaign ‘Dare to bare’ launched in Tesco 2009.

Success

“We believe this brand will appeal to adults and children – 10 has designed the packaging to really grab their attention, and engage them with a combination of eye catching graphics and cheeky humour… let’s dare to bare!”

Suzanne Glancy
Marketing Director for the Bare all range