Projects

Lenor Product Development
Lenor Product Development
Lenor Product Development

John Cotton

Working in collaboration with Proctor & Gamble, John Cotton 'fresh living' premium bedding range is impregnated with Lenor's sleep sensations lavender and chamomile fabric softner. Taking its cue’s from Lenor, the packaging reflected the essence of the brand across a new product sector.

Great NPD idea for John Cotton, great brand extension for Lenor.

 

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