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Just Cotton
From John Cotton
When you've worked with a client for over ten years, you tend to get pretty close and sometimes great npd/brand ideas come out of one of our creative heads which are such strong concepts that the client runs with it.
John Cotton, the UK's leading manufacturer of duvets and pillows have a great product range and brand portfolio, but 10 spotted an opportunity for a new product to link with the company name. They have an eco range of bedding and several anti-allergy brands, but we thought there was space for a real hero product.
'Just Cotton' from John Cotton – a range of simply 100% pure, clean crisp cotton covered pillows and duvets – simple, natural and just what the customers want.
From idea to implementation, it was listed in one of John Cotton's key accounts, where a successful brand means successful sales.
Just Cotton, just great – and not bad for a bit of weekend brainstorming!!!!
John Cotton, the UK's leading manufacturer of duvets and pillows have a great product range and brand portfolio, but 10 spotted an opportunity for a new product to link with the company name. They have an eco range of bedding and several anti-allergy brands, but we thought there was space for a real hero product.
'Just Cotton' from John Cotton – a range of simply 100% pure, clean crisp cotton covered pillows and duvets – simple, natural and just what the customers want.
From idea to implementation, it was listed in one of John Cotton's key accounts, where a successful brand means successful sales.
Just Cotton, just great – and not bad for a bit of weekend brainstorming!!!!