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Just Cotton
from John Cotton
When you've worked with a client for over ten years, you tend to get pretty close and sometimes a great npd/brand ideas come out of one of our creative heads which is such a strong concept that the client runs with it.
John Cotton, the UK's leading manufacturer of duvets and pillows have a great product range and brand portfolio, but 10 spotted an opportunity for a new product to link with the company name. They have an eco range of bedding and several anti-allergy brands, but we thought there was space for a real hero product.
'Just Cotton' from John Cotton - a range of simply 100% pure, clean crisp cotton covered pillows and duvets - simple, natural and just what the customers want.
From idea to implementation, it was listed in one of John Cotton's key accounts, where a successful brand means successful sales.
Just Cotton, just great - and not bad for a bit of weekend brainstorming!!!!
John Cotton, the UK's leading manufacturer of duvets and pillows have a great product range and brand portfolio, but 10 spotted an opportunity for a new product to link with the company name. They have an eco range of bedding and several anti-allergy brands, but we thought there was space for a real hero product.
'Just Cotton' from John Cotton - a range of simply 100% pure, clean crisp cotton covered pillows and duvets - simple, natural and just what the customers want.
From idea to implementation, it was listed in one of John Cotton's key accounts, where a successful brand means successful sales.
Just Cotton, just great - and not bad for a bit of weekend brainstorming!!!!