Selected Projects

NEO
NEO
NEO

NEO

Brand & supporting material


10 have created a brand for Yorkshire based organic wool fabric supplier NEO.

The project started with the development of a name for this new global, environmentally conscious textile business. The NEO philosophy is built on an absolute desire to source and supply only ecologically enhancing fibres from around the world. It was imperative that the name, brand, positioning & identity were in line with this. Be exceptional… naturally.
 
The name NEO; which means Latin ‘to spin yarn or thread’, perfectly captured the essence of the company. Combined with the simplicity & pureness of the logo; a muted colour pallet; and uncoated FSC accredited paper, a picture of the company was formed.
 
10 completed brand execution, including the literature, design & production, swatch / sample cards & swing tags. Whilst also designing the website, woven labels for use in garment prototypes & selvedge edges for fabric reams.
 
Understanding the ethos and passion of the creators of NEO enabled us to accurately develop the look & feel and position the brand comfortably within the marketplace.
 
NEO have already made great strides within the industry and plan to soon offer brand extensions looking into collaboration with The Soil Association, Fairtrade & the Tasmanian wool growers, who are notably producing some of the best wool, from around the world.

We started NEO with a clear vision and wanted to create a strong impact. 10 very quickly put together a whole brand identity and are continuing to keep the brand focused and relevant to our customers

Marc Cotran

NEO

 

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