Little Black Book : Selected Projects : 10 Associates

Little Black Book

Nicky Pattinson

“Most people will say on hearing Nicky speak for the first time that the ‘voice doesn’t match the persona’, those low (and often LOUD!!!) Yorkshire tones quite often come as a surprise. Not for people who know however, that Nicky was born into a horsey farming family on the hills above ‘last of the summer wine’s’ Holmfirth.

Starting work at 16 in a shoe shop – and showing early retail genius – she would regularly sell as many pairs in one day as other people would sell all week!!!

At 30 she got married and her then husband bought an indoor market stall selling cakes and biscuits – she soon went to join him.

The resulting time there was nothing less than a phenomenon. £1000 to £1.5 million in 2 years 20 years ago... not only that, but the business related to every single customer who stood in the queue. The company owned a unique space with everyone who worked there, bought there, or had any contact in any way... bet you wish yours did!!

The formula for creating this kind of success was documented in Nicky’s head – and has been re-created in many many arenas – from accounting practices to selling 3 small bottles of gin for a fiver…
If only she’d known where all that insight would take her… Ahhhhh destiny. Always worth a mention.”

This is just one excerpt of Nicky's story that is all wrapped up in this luscious little black book, courtesy of 10.

If you'd like a copy of Nicky's book then drop us a line by clicking here.

“Well, well, well… the little HIYA book created by 10 took me further and faster than any other marketing piece I have ever had representing me. Get one – it‘s me on paper!”
Nicky Pattinson