Selected Projects

RooferMan™
RooferMan™
RooferMan™

RooferMan™

Brand Creation


Founded by the Managing Director of Yorkshire's highly successful and award winning company, Ploughcroft Building Solutions, the roofing franchise RooferMan™ has launched its franchise opportunity nationwide. Identifying a gap in the market to offer a fixed price menu that covers the majority of roofing maintenance, repairs and solar panel installation, it is attractive to both customers and potential franchisees alike.

10 were asked in June to look at developing an iconic brandmark for this new concept for a franchise business, something which would gain recognition instantly and become synonymous with the RooferMan™ proposition.

Once the brand had been developed we then rolled it out across all media including the design of a stationery pack, franchisee pack, postcards, leaflets, roller banners, website, livery and advertising. An advert appeared in this month's issue of The Franchise Magazine and RooferMan™ has already had a number of enquiries.

"We wanted to create a symbol/icon that would both catch the eye but remain in people’s minds for a long time to come. Talking to our client, and really getting to grips with the service they offer, lead to the development of the RooferMan™ character and reassured us that the solution was the right approach to take with their potential customers in mind."

Michael Freemantle, 10.

 

Our little green man will soon be making his debut nationwide, as interest grows in this fantastic new franchise opportunity.

“The combination of a great business model and 10's creation of a strong brand has ensured RooferMan™ got the best start. After only four weeks from launching the first RooferMan™ franchise it has been consistently generating over £1,500 per week in the roofing business, and looks set to increase as awareness builds. 10's distinctive and eye-catching little green man and brand positioning will help RooferMan™ achieve success nationwide.”

Chris Hopkins

Founder of RooferMan™

 

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