Selected Projects

Scottish Distillers
Scottish Distillers

Scottish Distillers

Direct Mail Piece


10 have helped AB Agri rebrand and relaunch their Scottish Distillers product portfolio. Scottish Distillers are a superior quality animal feed made with the wheat, maize and barley used by Scottish Whisky distilleries. The product is of such a high quality that we decided it deserved the title ‘superfeeds’. The campaign included producing a direct mail piece sent out to farmers which included a miniature bottle of Johnny Walker whisky, 3 small bags of feed (so the farmers could touch, feel and smell - something they like doing by all accounts!), a leaflet and a reply paid card. A letter went out to a further 5,000 farmers.

Scottish Distillers - superior in every way...a bit like our branding solution.

"A huge 26% of farmers said there were going to buy the product"

Precision Prospecting 2007



 

Powered by Chapter Eight