Selected Projects

Dunelm Smart Foam
Dunelm Smart Foam

Dunelm Smart Foam

From Snuggledown


Smart Foam from Snuggledown, suppliers of luxury bedding was inspired by NASA technology. One of the first to market, it sold out in 3 stores and became one of their best sellers.

The packaging, which takes the form of a sleeve with a 'feel me' cut out section was created specially so that customers could test the product (a bit like a loaf of bread - people like a good squeeze).

A smart design solution for a smart product.

"This range has been extremely successful in the
Dunelm retail outlets, stocking in 29 originally
but increased to 53 in 2 months"

Andrew Starkey

Managing Director, Snuggledown

 

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