“Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you’re doing is okay. You are okay.”
Don Draper
Yes, we’re a branding agency, but advertising is a skill that’s naturally grown alongside our brand activation process.
We’ve created some memorable and award winning campaigns for several of our clients and we love this discipline of our design world.
The definition of advertising is: The communication of information through various media that is persuasive in nature, about products, services, or ideas. If you get the persuasion right, you have a campaign that not only educates your customer, but one that draws them into your world – one they can and want to buy into.
In a world where we are bombard by multiple brand messages and advertising campaigns (did you know the average person has 40,000 thoughts a day), we strive to create campaigns that aren’t just noticeable and memorable , but ones that work really, really hard in terms of customer advocacy and that ultimate vote of confidence – purchase.
