Not only do we create brands but we also activate them across all touch points and channels. Whether it’s a brand we’ve created or an existing brand, we hold activation sessions where we plan multi-level strategies and roll outs. Brand activation can take numerous guises: from photoshoots to Video On Demand, to packaging and in-store segmentation, to exhibitions and advertising; we explore each and every avenue as to where your brand might be seen, noticed and responded to.
You may have read about our obsession with the Big Idea – the single minded proposition which helps deliver on your commercial and marketing objectives – but it is how we activate that Big Idea through hundreds of smaller ideas that makes for a compelling, irresisitable and sustainable brand proposition.
When we hold our activation days, we are constantly surprised by the amount of quality content they create – it’s even better when we see them come to life.
Digital Activation
You’ve got an Instagram feed established, a Twitter profile set up and a Company Website gathering dust in some lonely part of the net.
But it all means nothing if you don’t have a clear and compelling story to tell.
We ensure that you’re achieving brand consistency both online and offline, choosing which digital channels will engage your audience, and pulling together your media buying, PR-led, digital and social media strategies to ensure strength, impact and a story which will stick in your customers’ minds.
An effective digital brand strategy is vital if we are to communicate, sell or educate your customers, steering them to a deeper engagement and ultimately brand advocacy.
Related Work
Repositioning a global brand – Graham & Brown
