The Challenge
West India Quay is a historic building set within Canary Wharf. We needed to uncover the unique characteristics of the brand proposition with the view to attracting the right brand partners and enticing a varied audience to explore what wonders West India Quay had to offer.
It’s clear we must re-discover the soul and spirit of West India Quay.
The Approach
We had all the right ingredients to create something truly iconic, something memorable and something that the destination could experience, love, own and nurture for years to come.
The timing of this project meant that they were perfectly placed to embrace the revolution in British spending habits which saw the rise of the ‘experience economy’ - a huge shift in consumer behaviour, from buying things to doing things. With people placing more emphasis on happiness, and as such spending on areas that provide more lasting satisfaction, we needed to rediscover the soul and spirit of West India Quay to create brand proposition to resonate with the ‘experiential consumer’ deliver ‘sensory gratification’ and make our guests fall in love with West India Quay.
West India Quay is a place where ordinary has no place. Step into our hidden world of marvels and you’ll find gently lapping water, unique historic features and extraordinary stories of trade, toil, glory and rebirth. But they’re not the only things that will fill you with surprise and delight. You’ll find London’s best pizzas, beyond decadent cocktails, moreish street food, breath-taking movies, intriguing events, and new pleasures and sensations at every turn. There’s always something fascinating and new to dive into.
Whether you’re coming for the day, or escaping for lunch… welcome to West India Quay, where Wonderment Awaits.
